Education | Andrea Ballestero

Professional Selling

Training through video role-play simulations. Executed a sales role play where I was a sales representative for Perdue selling to a supermarket. I had to research everything about Perdue, the product, along with some research on the buyer. I completed a PowerPoint presentation to demonstrate my knowledge.
Presentation about “Hello Fears” by Michelle Poler. A book we read for our book club assignment.
Speed Selling Exercise: presented a 60-second elevator pitch to demonstrate our skills and practice our networking conversations.

Marketing Analysis

Hypothesis Testing Exercises: developing and testing null and alternative hypothesis through the use of real-world marketing datasets.
Marketing Share Projects: involving the use of visualizing market share, such as with pie charts, across regions or time periods.
SPSS/ Software Use: use of analytic tools, such as SPSS, to handle heavy sets of data.
Brand Perception Mapping
Customer Segmentation Analysis

Analyzed real-world marketing data, by applying our SPSS skills to create strategic insights. The company we did research on was Oakley, where we delivered data-driven recommendations, which were supported by visual analysis.
Data Analysis homework assignments through the use of IBM SPSS, involving hypothesis testing, data summarization, and regression.

Management of Organizations

Describe what management is, its importance, and what the manager’s roles are
Types of Managers and their roles
Communication Processes to reveal how managers communicate effectively within each other to reduce conflict
Distinguish difference between planning, organizing, leading and controlling
Address advantages and disadvantages of team decision-making and different stages of group development

Case Study Analysis: analyzed real-world business scenarios to identify management challenges and apply decision-making concepts.
Created a video with the help of teammates that demonstrated communication barriers in the workplace and include how the members of the team found a way to resolve it.

Business Research for Decision Making

Full Business Research Process, including defining research problems, collecting data and making informed decisions
Emphasizes real-world data analysis using Excel
Integrates ethical considerations in business research, including privacy and responsible data usage.
Identify and comprehend data types and sources.

Comprehensive exams, group work, lab participation, and Excel certification exam
Summarize data using mean, median, mode, standard deviation, and range, to represent findings in data through Excel visualizations.